Home Improvement Customers
Take Weeks to Decide.
Be the Business They Come Back To.
Extensions, loft conversions, driveways, conservatories these are the biggest purchases homeowners make. They research for months. WebPunkz builds the automated system that stays visible throughout, so that when they're ready to commit, your business is the first call they make.
Works for: extensions, loft conversions, driveways, conservatories, garage conversions, renovations.
The longest sales cycle
in the trades sector.
A homeowner planning an extension might research for three to six months before committing. Most builders follow up once or twice and give up. The business that stays visible and helpful throughout the entire decision period wins the job and usually keeps it.
30-Day Nurture Sequences
The longest nurture sequence of any trade. Fifteen automated messages over 30 days project inspiration, planning guidance, cost breakdowns, case studies, and timely consultation invites. Keeps your business front of mind through the entire research and decision period.
Planning Permission Guidance
Homeowners considering an extension often start with planning questions, not builder questions. Pages covering permitted development rights, when planning permission is needed, and what the process involves position your business as the expert before they've even asked for a quote.
Budget Qualification Upfront
Home improvement projects range from £8,000 driveways to £150,000 extensions. Every enquiry captures project type, rough budget, property type, and timeline so you know what you're walking into before you spend a morning on a site visit.
Project Gallery by Type
Separate gallery sections for each project type extensions, loft conversions, driveways, conservatories so homeowners researching a specific project see directly relevant work from the moment they land on your website.
Where home improvement businesses
lose high-value jobs.
A homeowner enquires about a rear extension. You follow up twice, they go quiet. Six weeks later they sign with someone else.
→ 30-day nurture runs automatically they never forgot you, and you were the most helpful business throughout their research.
You're doing a great job but your website looks like it was built in 2015 and shows none of your recent work.
→ A modern, project-led website that showcases your best work by type maintained and updated by us monthly.
Site visits take half a day and a third of them aren't serious buyers just gathering quotes with no real intention.
→ Budget, project type, and timeline captured upfront. Every visit is pre-qualified before you leave the yard.
You enquire about planning online. Competitors have a planning page. You don't. They look more credible and get the call.
→ Planning permission guidance pages built in positioning you as the knowledgeable expert from the first visit.
Completed projects are stunning but no homeowner ever leaves a review you have 4 Google reviews against a competitor's 60.
→ Review request fires automatically after every completion. Google reviews compound over time without you asking a single person.
No idea which marketing is working referrals, website, Facebook so you don't know where to invest more.
→ Every lead tracked by source in your dashboard. Clear data on what's generating the best quality enquiries.
Built for high-value jobs
with long decision cycles.
Project-Led Smart Website
Dedicated pages for every project type. Before-and-after galleries. Planning guidance content. Budget information. Fast, mobile-first, maintained monthly. Visitors get what they need before they even pick up the phone.
AI Follow-Up (60 Seconds)
Every enquiry web form, missed call, Facebook message gets a personalised reply within 60 seconds. References their project type and invites them to book a free initial consultation or site visit.
30-Day Nurture Sequence
The longest sequence of any trade 15 automated messages over 30 days. Project case studies, planning guides, cost breakdowns, testimonials, and timely consultation prompts. Keeps you relevant through the full decision period.
Planning Permission Pages
Clear, helpful content on permitted development rights, planning applications, and what homeowners need to know before starting a project built into your website from day one.
Consultation Booking Calendar
Initial consultations and site visits booked directly into your diary. Confirmation and reminders automated. Arrive to every meeting prepared knowing the project type and budget in advance.
CRM & Project Pipeline
Every enquiry tracked from first contact through consultation, quote, and signed contract. See your full pipeline value how many live leads, how many quotes outstanding, how many jobs confirmed.
Local SEO by Project Type
Separate pages targeting "extension builder [town]", "loft conversion [area]", "driveway company [location]" capturing homeowners at the research stage, before they've approached a single builder.
Review Automation
After every completed project, a Google review request fires automatically. A homeowner who's just had an extension built and their home transformed is your most compelling reviewer.
Unified Inbox
Website forms, Facebook, Instagram, email, and SMS all in one inbox. Every lead regardless of channel. Nothing missed, nothing overlooked during a busy project.
From first research to
signed contract. Automated.
They Start Researching
A homeowner starts researching a rear extension. They find your website through Google and land on a dedicated extension page with project photos, planning information, and a clear budget guide. They fill in a quote request form.
Lead Captured and Qualified
Project type, budget range, property type, and timeline captured. Stored in your CRM. You're notified. The AI response fires within 60 seconds before they've even finished submitting the form.
Personalised Reply Sent
Tailored to their project type a relevant case study, a note on the planning requirements for their project, and an invitation to book a free initial consultation at their convenience.
30-Day Sequence Runs
They don't book immediately most won't. Fifteen automated messages over 30 days: case studies relevant to their project, planning guides, cost breakdowns by project type, testimonials, and well-timed consultation invites. Your business stays visible throughout their entire research process.
Consultation Booked
When they're ready whether that's three days or three weeks later they click the booking link and schedule their consultation. You arrive knowing the project, the budget, and the timeline. The meeting starts from a position of trust.
Review Sent After Completion
Job complete, homeowner delighted with their new extension review request fires to Google automatically. High-value home improvement reviews are among the most detailed and convincing on Google. Each one compounds your reputation and ranking.
Two separate services.
Start with the system. Scale with ads.
The Lead Machine is your foundation website, AI follow-up, 30-day nurture, and consultation booking on a monthly subscription. Done For You Meta Ads is a separate service that drives paid traffic when you want to scale. Both priced independently.
- ✓ Leased smart home improvement website
- ✓ Project gallery by type
- ✓ Planning permission information pages
- ✓ Budget-qualifying enquiry form
- ✓ Local SEO by project type
- ✓ Missed call text-back
- ✓ Basic CRM all leads captured
- ✓ Monthly performance report
- ✗ AI follow-up sequences
- ✗ 30-day nurture automation
- ✓ Everything in Launchpad
- ✓ AI follow-up within 60 seconds
- ✓ 30-day nurture sequence
- ✓ Consultation & site visit booking calendar
- ✓ Full CRM & project pipeline
- ✓ Unified inbox (all channels)
- ✓ Review request automation
- ✓ Monthly strategy call
- ✓ Priority support
- ✓ Premium 10-page website
- ✓ Full Lead Machine included
- ✓ Dedicated pages per project type
- ✓ Featured project case studies
- ✓ Cost guide content pages
- ✓ Advanced local SEO & schema
- ✓ Dedicated account manager
Meta Ads for Home Improvement Businesses
Facebook and Instagram campaigns using project photography to target homeowners in your area who are planning extensions, loft conversions, driveways, or major renovations. Every lead entered into the 30-day nurture sequence immediately. Managed entirely by us.
Ad spend is paid directly by you to Meta never through WebPunkz. Minimum recommended: £500/month. The Lead Machine foundation is essential before adding Meta Ads high-value home improvement leads need the 30-day nurture system in place to convert properly. View full Meta Ads details →
Home improvement businesses —
questions answered directly.
No two completely separate services with separate invoices. The Lead Machine is the foundation: a leased smart website, AI follow-up within 60 seconds, 30-day nurture sequence, consultation booking calendar, and CRM, from £197 per month. Done For You Meta Ads is a separate optional upsell Facebook and Instagram campaign management from £1,447 per month management fee, with ad spend paid directly to Meta. You can take either service independently or both together.
Because the decision cycle is fundamentally longer. A homeowner planning an extension is making one of the biggest financial decisions of their life often a £30,000 to £150,000 commitment. They research multiple builders, consult family members, speak to their mortgage lender, investigate planning requirements, and may take two to four months before committing. A 30-day sequence with 15 touchpoints is the minimum needed to stay visible and helpful throughout that entire period. Businesses that follow up twice and go quiet lose these high-value jobs to whoever stayed in front of the homeowner.
Yes. The website includes dedicated pages and project galleries for each project type extensions, loft conversions, driveways, conservatories, garage conversions, full renovations. The enquiry form routes the lead to the appropriate follow-up sequence based on the project they've asked about. Each sequence is tailored to the specific concerns, timelines, and questions typical of that project type.
Yes, as standard on all packages. Pages covering permitted development rights, when planning permission is required for different project types, what the application process involves, and typical timelines. This content positions the business as the knowledgeable expert building trust with homeowners at the very start of their research, before they've even asked anyone for a quote. It also captures organic search traffic from people searching planning-related questions, not just builder-related searches.
The enquiry form captures project type, rough budget range, property type, and timeline before any consultation is booked. This information appears in your CRM alongside the lead's contact details, so you know what you're walking into before you spend time on a site visit. You can prioritise higher-value projects, set expectations appropriately in your follow-up messages, and avoid driving to a site for a project that was never commercially viable for your business.
10–14 working days from the discovery call. We need your logo, project photos across the different work types you offer, your full service list, and your target areas. We write all the copy including the planning permission pages, cost guide content, and the full 30-day nurture sequence. You review and approve. The AI follow-up and consultation booking calendar are live from day one.
Stop Losing Home Improvement Jobs
To Businesses With Better Follow-Up.
Book a free 15-minute audit. We will review your current setup, show you the 30-day nurture system working live, and tell you honestly what it would do for your business.
No pitch. No pressure. 15 minutes. Honest assessment.