Solar Leads Don't Convert Overnight.
Your System Should Work Until They Do.
Solar panels and heat pumps are considered purchases — homeowners research for weeks before booking a survey. WebPunkz builds the intelligent follow-up system that keeps your business front of mind throughout the entire journey, automatically, without you chasing a single lead.
Average solar install: £6,000–£14,000. Average heat pump: £10,000–£20,000. One extra job covers months of fees.
High ticket. Long decision.
Most installers drop the ball.
A homeowner interested in solar might take 4–8 weeks to book a survey. Most installers follow up once or twice then give up. The ones who win are the ones who stay visible throughout the entire research period — automatically.
30-Day Nurture Sequences
Automated follow-up runs for a full 30 days on solar and heat pump leads — far longer than standard trades. Useful educational messages, savings data, and grant information keep your business relevant throughout the decision period.
Boiler Upgrade Scheme Messaging
Up to £7,500 off air source heat pumps through the BUS. We incorporate current grant information into your ads, landing pages, and nurture sequences — because grants convert hesitant prospects faster than almost anything else.
MCS Certification Front and Centre
MCS certification is the single most important trust signal for solar and heat pump customers. We make it prominent on your website and in ad creative — separating you from unqualified competitors.
Full Pipeline Visibility
See every lead, where they came from, which stage they're at, and what your total pipeline is worth. For high-ticket installs, knowing your pipeline clearly is critical to planning your installation schedule.
Where solar installers
lose business every week.
Leads enquire, get one follow-up, don't respond, and disappear forever
→ 30-day automated nurture keeps them engaged until they're ready to book
No grant messaging on the website — prospects don't know the BUS exists
→ We build grant messaging into every page, ad, and follow-up message
Meta Ads generating clicks but very few qualified survey bookings
→ Ads is a separate service — we fix the full funnel, not just the ad
No-shows at home surveys after long follow-up periods
→ Automated reminders fire 24 hours and 1 hour before every booked survey
The Lead Machine —
built for your trade.
Smart Solar Website
MCS badge, BUS grant info, local SEO, savings messaging, and survey request forms — fast, mobile-first, maintained by us monthly. Leased, no upfront build cost.
AI Follow-Up (60s)
Every survey request gets a personalised text and email within 60 seconds. Even at 10pm when a homeowner is researching on their sofa. Always the first to respond.
30-Day Nurture Sequence
Solar-specific automated sequence — savings data, grant updates, installation FAQs, social proof. Runs for a full 30 days, designed around the longer consideration period.
Survey Booking Calendar
Prospects book their own home survey directly into your diary. Confirmations and reminders sent automatically. Turn up prepared to every appointment.
Missed Call Text-Back
Miss a call while on site? They receive a text within seconds. Keeps the lead warm, stops them calling the next installer on the list.
Review Automation
Post-install review requests go automatically to Google. Solar customers who've just seen their bills drop are your most enthusiastic reviewers.
From enquiry to
booked survey.
Enquiry In
Homeowner fills in a survey request form — via website, ad landing page, or social. Details captured instantly, stored in CRM, you're notified.
AI Follows Up
Personalised text and email fires within 60 seconds. References their interest (solar / heat pump / battery), mentions available grants, invites them to book a free home survey.
Sequence Runs
If they don't book immediately — many won't — a 30-day sequence runs automatically. Savings info, grant updates, FAQ answers, social proof. Your name stays visible throughout their research.
Survey Booked
When they're ready, they click the booking link and schedule into your calendar. Confirmation sent. 24-hour and 1-hour reminders fire automatically. You show up to a warm, prepared prospect.
Job Done
You complete the installation. The system is already tracking the job status in your pipeline so nothing gets missed between survey and installation.
Review Requested
Post-install, a Google review request fires automatically. A customer who just had £7,500 off their heat pump and is watching their bills drop is your best possible reviewer.
Two separate services.
One powerful growth stack.
The Lead Machine is your foundation — the website, AI system, and CRM. Done For You Meta Ads is a separate service you add on top when you're ready to scale traffic. You can take either one independently, or both together.
- ✓ Leased smart solar website
- ✓ MCS badge & BUS grant page
- ✓ Local SEO for solar searches
- ✓ Survey request forms
- ✓ Missed call text-back
- ✓ Lead capture & CRM
- ✓ Monthly performance report
- ✗ AI follow-up sequences
- ✗ 30-day nurture automation
- ✓ Everything in Launchpad
- ✓ AI follow-up within 60 seconds
- ✓ 30-day solar nurture sequence
- ✓ Survey booking calendar + reminders
- ✓ Full CRM & pipeline dashboard
- ✓ Review request automation
- ✓ Monthly strategy call
- ✓ Priority support
- ✓ Premium 10-page website
- ✓ Full Lead Machine included
- ✓ Savings calculator page
- ✓ Case studies & gallery
- ✓ Advanced local SEO
- ✓ Everything in Lead Machine
- ✓ Dedicated account manager
Ad spend is separate and paid directly by you to Meta — it never passes through WebPunkz. Minimum recommended: £500/month. We advise on the right budget for your area and target audience on the discovery call. The Lead Machine foundation package is recommended before adding Meta Ads — the system needs to be in place to convert the traffic properly.
Solar & heat pump installer
questions answered.
These are two completely separate services with separate invoices. The Lead Machine is the foundation — a leased smart website, AI follow-up system, CRM, and booking automation, from £197/month. Done For You Meta Ads is an optional upsell — Facebook and Instagram campaign management, ad creative, landing pages, and reporting, from £1,447/month management fee (ad spend separate). You can take either independently, or both together. Most clients start with the Lead Machine, see results, then add Meta Ads when they're ready to scale.
Because solar and heat pump are considered, high-ticket purchases — the average decision timeline is 4–8 weeks. A homeowner who enquires today is genuinely researching and may not be ready to book a survey for several weeks. A 30-day sequence keeps your business visible throughout that entire research period with useful, non-pushy messages about savings, grants, and what installation involves. Cutting the sequence short means handing those leads to whoever they come across in week three of their research.
Yes. The BUS grant (currently up to £7,500 off air source heat pump installations) is one of the most powerful conversion drivers in heat pump marketing. WebPunkz incorporates current grant messaging into ad creative, landing pages, and nurture sequences — and we keep this updated as government schemes change. Highlighting grants upfront removes one of the biggest hesitations for homeowners considering a heat pump.
Yes — and for most solar and heat pump businesses this is the recommended approach. The Lead Machine gets the foundation right: a converting website, instant follow-up, and a proper CRM. Once that system is capturing and converting organic and referral enquiries efficiently, adding paid traffic through Meta Ads simply pours more leads into a system that's already proven. Starting with ads before the foundation is in place means wasting budget on traffic that doesn't convert.
10–14 working days from the discovery call. We need your MCS certification number and logo, photos of completed installations if you have them, your service list (solar / heat pumps / battery / EV charging), and your target service areas. We write all the copy — including the BUS grant messaging and savings information. You review and approve, then we launch.
With an average solar installation worth £6,000–£14,000 and heat pump installations worth £10,000–£20,000, one additional job per month from the Lead Machine system covers the monthly fee many times over. Most clients report seeing additional survey bookings within the first 30 days. We do not guarantee specific lead volumes — but we will tell you on the discovery call whether the system is likely to perform well for your specific trade and target area.
Stop Letting Solar Leads
Go Cold.
Book a free 15-minute audit. We will show you how the nurture system works, review your current lead process, and tell you honestly what the system would do for your installation business.
No pitch. No pressure. We will tell you honestly if we can help.